According to many statistics, 65% of customers stop using a mobile app after a few weeks out of boredom or any other reason. While only 15% of consumers use a mobile app for a few months. Check out the following surveys to better understand the reasons why user engagement is important.
- More than 60% of marketing experts say user engagement might include extra purchases and renewals
- 70% of business owners explain that enhancing customer experience is a high priority
- Over 50% of consumers use mobile phones
Low app engagement and retention can be a major recipe for failure. To calculate the retention rate for a mobile app, the experts determine how many times the users have open the mobile app. Creating a loyal customer fanbase can be difficult for brands at first. There is a secret sauce some app owners use to boost user engagement. The following are seven stellar tips to try and enhance user engagement.
1. Build an Incredible App Store Listing
You might be thinking what does app store listing has to do with user engagement? Overall engagement starts with the first interaction of your mobile app and that’s in the app store itself. If not a single person downloads your app, then it is the worst form of user engagement. Brainstorm for a few hours to think about the reasons people will download the app. What issues are you trying to solve? How does the user benefit from your app? Focus more on the benefits rather than on the features. You might receive constructive feedback from new users who can even influence what you use in the app store listing. Take a look at featured apps to get a clear insight. They offer good inspiration for a great app store listings.
2. Teach Users after Onboarding
With onboarding, your aim should be to encourage the users to try your app. A basic error is using an onboarding experience to educate people on how to use a mobile app. The onboarding experience of a customer should not be a tutorial because there’s no familiarity with the app yet. Rather you should continue to focus on teaching users about the benefits of your app. For instance, rather than displaying screenshots and interface elements for the mobile app, we developed custom illustrations to simply introduce the value propositions of their built-in app.
3. Let Users Try the App before Advertising
Mobile apps that require any sort of login or authentication details, especially a social login such as Facebook should not require that to be used in the first place. Allow the users to discover your app as much as possible and only require signing up or authenticating when necessary. This crucial step continues to build off the idea of showing the value of your mobile app before a user commit. The best way to approach this issue is that while in a browser or a read-only mode, no user needs to authenticate. As soon as the user wants to perform an action, they’ll get prompted to set up an account. This also works perfectly for apps that require paid access or subscriptions to give users an insight about the app.
4. Follow Reliable Practices for App Permission Requests
As we have detailed in the past, it’s crucial to do permission requests the right way. Or, you might once again overwhelm the users into immediately deleting your app. There are a few effective suggestions which include thinking about timing, context, tone, language, and messaging. It’s also crucial to have a backup plan to manage users who, whether by accident or purposefully, refuse these permissions requests. An obstruction will not show off your app’s value propositions and might lead to your app being deleted or ignored.
5. Enhance Site Speed in Your App
Society can be much more demanding than ever. There are several online retailers who can deliver products the same day. People can get a quick ride with a single click of a button. Pizza can be easily delivered with a tweet. The world’s information fits perfectly in our pockets. At Smartly Biz, we continuously talk about speed as a major feature. High speed means that everything behind the scenes is working exquisitely well but it doesn’t mean the app is bug-free. It concludes that the core features are extra fast and reliable. If your app is not faster and dependable each time it’s opened, it might be abandoned.
6. Don’t Forget about Push Notifications
Mobile apps that go quiet for longer time periods are eventually forgotten and deleted. However, it doesn’t mean you should start spamming the users but think about relevant push notifications that can successfully draw them back into your app. For instance, your app can have a weekly push notification to help users look at the top 10 discounted products for the month. You can also send selective timely notifications based on customer’s reviews and other related events. You can customize the push notifications to make it more relevant. Try to target devices, platforms, users who have performed certain actions.